Paramount Sleep Marks 90th Anniversary with New Mattress Collections and Partnerships at Spring High Point Market
In celebration of its 90th anniversary, Paramount Sleep Company will unveil an impressive lineup of new mattress collections at the upcoming Spring High Point Market. The Norfolk, Virginia-based manufacturer will showcase four curated collections from its portfolio of luxury and specialty brands, highlighting its commitment to quality, innovation, and customer satisfaction. The HD Super Duty Collection, the first to feature the Seal of Cotton trademark, will be on display. This line boasts two series, the Classic Series and the Signature Series, each offering a unique blend of natural and recycled materials, exclusive international partnerships, and targeted retail programs. **HD Super Duty Collection with Seal of Cotton Trademark**
The HD Super Duty line includes two series, offering a range of features and price points to suit different needs and preferences.

• Classic Series (4 models): Suggested retail prices range from $1,299–$2,199. Features include high-density foam-encased spring construction, recycled blue cotton, and high-density comfort foam.
• Signature Series (4 models): Suggested retail prices range from $1,999–$2,999. This step-up series includes a zoned, heavy-gauge pocket spring unit encased in high-density foam, recycled blue cotton, and bio-based graphite memory foam.

The 20-year non-prorated warranty and hand-compression tufting ensure a durable and long-lasting sleeping experience. **International Brand Collaborations**
Paramount Sleep has formed partnerships with two renowned international brands to bring unique and exclusive products to the market.

• Hypnos Wool Series: Designed in the U.K. and made in the U.S. by Paramount Sleep, this line is based on the Hypnos Whole Sleep Wool range. Materials include Woolkeepers®-sourced wool, GOLS-certified organic latex, horsetail, micro-coils, and recycled pocket springs. Profiles include plush, firm, and pillow-top options. Suggested retail prices range from $7,000–$12,000 and follow MAP pricing.
• A.H. Beard Sleepsmith Collection: Produced through Paramount’s partnership with the 125-year-old Australian mattress manufacturer A.H. Beard, this collection features Tencel fabric, lambswool, New Zealand wool, horsetail, coconut pads, and GOLS-certified latex. The mattresses are hand-cut, hand-layered, and side-stitched, supported by a European-style pocket spring system.

**Special Edition Anniversary Beds**
To commemorate its 90th year, Paramount Sleep has introduced Special Edition beds with a promotional MSRP of $1,699–$1,799. These models are part of a year-long retail and consumer giveaway campaign, offering a unique opportunity for retailers to participate in the celebration. The company has partnered with bedding brand Purecare to present a unified showroom experience for mattresses and sleep accessories. Purecare focuses on wellness-oriented bedding essentials, and the collaboration offers retailers the opportunity to explore integrated product assortments. **Market Event**
Paramount Sleep will host a Food Truck Mixer on Sunday, April 27 from 4–7 p.m. at its showroom (330 S. Wrenn St.) featuring Taco Bros. All market attendees are invited to join in the fun and experience the latest mattress collections and partnerships. Read More

“Paramount Sleep is honored to be celebrating its 90th anniversary, and we’re excited to share our new mattress collections and partnerships with the industry at the Spring High Point Market.” — John T.