The Concept of Sleep Monsters
The concept of sleep monsters is rooted in the idea that sleep is a fundamental aspect of our lives, yet many of us struggle with it. A sleep monster is a metaphorical representation of the obstacles that hinder our ability to sleep, such as stress, anxiety, and a poor sleep environment.
The Sleep Monster is a playful, yet mischievous creature that will be appearing in various locations across the UK, with the aim of raising awareness about the importance of sleep.
How will the Sleep Monster be promoting sleep awareness?
In 2019, we launched the ResMed AirSense 10, a game-changing new product. Then, in 2020, we launched the ResMed AirMini. Both products were designed to address the sleep apnea treatment market’s growing demand for innovative, portable, and user-friendly devices.
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