The importance of sleep is often overlooked, despite its crucial role in physical and mental health. Sleep deprivation can lead to a range of negative consequences, including impaired cognitive function, increased risk of chronic diseases, and even emotional instability. Sleep is a complex biological process that involves multiple brain regions and neurotransmitters.

Millions of Europeans and Canadians are not getting restorative sleep4 While nearly everyone has occasional nights of poor sleep, millions suffer from chronic insomnia, an independent medical condition which impacts a person’s ability to fall or stay asleep for at least three nights per week, for at least three months and is accompanied by impairments in daytime functioning.5 It is estimated that chronic insomnia affects approximately one in 10 people across Europe and Canada; significantly impacting the working-age population.4,5 The condition is associated with increased daytime fatigue.6,7,8 It is also linked to serious health conditions including neurological disorders (e.g. Alzheimer’s, Parkinson’s), mental health disorders (e.g. depression, anxiety), breast cancer and cardiovascular disorders (e.g. stroke)9,10,11,12,13,14 and, in recognition of this, was recently added as an essential pillar of cardiovascular health by the American Heart Association.15 Unsurprisingly, given its effects on daily functioning and overall health, it has a significant impact on a sufferers’ quality of life worthy of being treated independent to other health issues.

Sleep deficiency is a significant strain on Europe and Canada’s healthcare systems